Sweats & Essentials - Graphics | Pitchdeck

I put together this graphic pitchdeck for the upcoming SP22 season for Good American’s sweats & essentials. I researched the market trends and found that most competitions and up-coming influencer brands focused mostly on positive self-assurance messaging and mental health, varsity logos, and merch tie-backs that could potentially be great GWP’s, furthering the brand’s presence in the market. I also put together a page of graphic designs that I created to help actualize one of the concepts and make it more digestible for the brand. I also considered some of the major marketing months the come up during the Spring season, such as Breast Cancer Awareness; since Good American is an all-encompassing female focused brand, that celebrates all women’s curves and body shapes. I figured this would be a great opportunity to not only show it on a t-shirt, but to also dedicate a page on their website to healthy breast and how to check or be aware of your body to help educate the consumers who may not know.