A blend of different media, from watercolor pencils to ink and graphite.
For FA19, I created three concept boards & color stories for Girl’s Active. Inspired by boxing & a tough girl attitude for GlamUp, True sports & active lifestyle for Quick Reflex, and Yoga + Dance for Rest, Restore Repeat.
Three concepts I developed for FA19 toddler boy assortment are: Artschool, Dark Unicorn, and Vintage Remix. Each applies to either a table program or a fashion rack.
This was a project I completed for a Toddler Boy position. I was asked to create a seasonal collection for Fall 19, based on Back-To-School business strategy. With a clear POV that directly speaks to the company’s aesthetic and shows my creative thought process, I was able to execute this task confidently.
Here are some product images of styles I developed for Fall 18.
Projected color trends for FA19, including Men, Womens and Kids. Based on market research, runway, and WGSN color reports.
Hand-drawn sketches of my initial step in the process of creating prints, and inspiration I gather from.
Engineered artwork created by myself, featuring laser cut designs, knit jacquards, burnout mesh, silicon gel placement.
One of the summary reports I provided while working at Athleta. Based on consumer feedback and wear testing of our product, I extracted key information from Qualtrics in order to put together a comprehensive report. This helped merchants, technical designers, designers, and production make data-driven decisions when it came to innovative products.
Active Life is a combination of Concept, Color and CAD design. I created this as a personal project for activewear, to address silhouettes, color proposals for different drops, and print design.
Fall '17 Collection created as a pre-interview project for Athleta. CAD's provided by Athleta.
Prints I worked on while working at DVF.
Completed a recent project, which included a moodboard, inspiration board, asset page and a belly band band mock up.
All other work was completed while working for Robert Rose, now Collection XIIX. I created original carding, packaging, signage and store displays which would later be used for Sears, Target, Walmart, Kohl's, Altar'd State, Francesca's, and Macy's. Here are a few examples.
Portfolio work to showcase CAD abilities. Original designs by Deidradams.
One of my hobbies happens to be learning new software. I've always had an interest in 3-d design, esp when it came to applying creative ways to remodel my bedroom or just simply wondering how video games are designed. I enjoy working in different programs to see what each platform has to offer. I've worked in Vectorworks, Sculptris, Rhino, and Maya.