SP22| NEW LAUNCH OF "TEE & TANK" SHOP | GOOD AMERICAN

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For this SP22 D3 drop, I launched our first ever tee & tank shop for Good American. Majority of their business is based on denim, so what better to pair back with, than an essential tee or tank?? It just makes sense to have this become part of the core offering. I designed a total of eight key silhouettes (including bodysuits) based on competitor offerings and market research, bought multiple samples for key fit references and locally sourced organic cotton jerseys and ribs that would work well for each fit and drape. All development was done domestically, from fabric suppliers to dye-houses and cut & sew. The fabrics feel great against your body and are meant to last, now go ahead and get you one!

most popularDeidra AdamsMay 7, 2022new, featured