THE B PROJECT x GOOD AMERICAN | SPECIAL PROJECT

I’m excited to finally post this project I’ve worked on for the past six months, The B Project. The B Project is a special initiative collaboration between Good American and Baroline Diaz in supporting emerging talent and empowering women in all facets. Baroline, who also launched her own management company, Be Heard Management, is also the Vice President of A&R at Interscope Records, at only 27! She has been an unstoppable force in the entertainment industry, and this is only the beginning of her newest endeavor, clothing brand “The B Project INC”. I’m very grateful to have spearheaded this project and to have it come into fruition. All development was done domestically as well, including cut & sew, dying and applique. The most challenging part of this entire project was finding a vendor who could actually apply the applique and do the dying & finishing, instead of piece-mailing the samples to different factories for different stages. Images included are from Good American’s Instagram campaign, typefaces and colorways pitched, main label designs, front chest hit suggestions, graphic pitchsheets, and linesheets.