Sweats & Essentials - Graphics | Pitchdeck

I put together this graphic pitchdeck for the upcoming SP22 season for Good American’s sweats & essentials. I researched the market trends and found that most competitions and up-coming influencer brands focused mostly on positive self-assurance messaging and mental health, varsity logos, and merch tie-backs that could potentially be great GWP’s, furthering the brand’s presence in the market. I also put together a page of graphic designs that I created to help actualize one of the concepts and make it more digestible for the brand. I also considered some of the major marketing months the come up during the Spring season, such as Breast Cancer Awareness; since Good American is an all-encompassing female focused brand, that celebrates all women’s curves and body shapes. I figured this would be a great opportunity to not only show it on a t-shirt, but to also dedicate a page on their website to healthy breast and how to check or be aware of your body to help educate the consumers who may not know. The last three pages we're actually pitched separately as an update to their Zodiac program that did very well last year.