Summary Report | Athleta | Wear-testing


When I was a Product Insights Coordinator, I initiated wear-testing for Athleta’s innovative products. Once, all external/internal wear testers completed the survey I provided them, I used all their feedback to create summary reports. I designed the presentation and layout of these reports to be the most effective and clear-cut way to understanding the insights from the trial period. The infographics, icons, templates, and circle graphs were created by me. As for the charts, those were generated in Qualtrics, a software specializing in collecting & analyzing data for market research, product & concept testing, and many more.

FashionDeidra Adams