Concept Design | Brand Strategy | Women's Active

SP 19’

Concept Design

Here are four main concept boards for SP 19’ Women’s Active & Heritage categories, I designed based on client’s needs.

Present meets Future

Bringing futuristic runway trends into our active lifestyle.

Heritage Forward

Keeping true to their heritage brand, while giving a fresh bold statement to long standing traditions.

Street Style Effect

Influenced by minimalism and clean lines, this concept merges transitional pieces that could easily be worn throughout the day and into your workout.

These are concept boards I created for a client, to introduce into the SP 19” brand strategy. Based on their aesthetic and direction, these are the ideas I put together.